Privacy policy

Last updated: 6 October 2026

This policy explains how Flux Trading Ltd collects, uses and protects your personal data when you visit or buy from fluxtrading.co.uk. It complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).

1. Who we are

The data controller is Flux Trading Ltd, a company registered in England and Wales (company number 17176395), registered office: 6 Delapre Court, London Road, Northampton, NN4 8AT, United Kingdom.

Phone / WhatsApp: +44 7450 315250. Email: admin@fluxtrading.co.uk.

For any privacy question or to use your rights, contact us at admin@fluxtrading.co.uk.

2. What personal data we collect

Identity and contact details: your name, email address, phone number, and delivery and billing addresses.
Order and transaction details: what you bought, order value, delivery details, returns, refunds and payment status. We do not see or store your full card number. Payments are handled by our payment providers.
Account details: your login details and order history, if you create an account.
Communications: messages you send us by email, phone, WhatsApp or our contact form, including complaints and reviews.
Technical and usage data: your IP address, device and browser type, pages viewed, how you reached the site, and cookie identifiers (see our Cookie Policy).
Marketing preferences: whether you have opted in to or out of marketing emails.

We do not intentionally collect special category data (such as health or religious data) about you. If you tell us about your pet's health in a message, this is information about your pet, but please do not send us sensitive information about yourself.

3. How we collect your data

Directly from you, when you place an order, create an account, contact us, post a review or sign up to our emails.
Automatically, through cookies and similar technologies when you use our website.
From our service providers, such as payment providers, couriers, and analytics providers.

4. Why we use your data and our legal basis

Purpose	Legal basis
To take, process, deliver, and refund your orders, and keep you updated about them	Contract (it is necessary to perform our contract with you)
To provide customer support and handle returns and complaints	Contract and legitimate interests (running a good service)
To prevent fraud and keep our website and payments secure	Legitimate interests (protecting our business and customers)
To keep records for tax, accounting and legal purposes	Legal obligation
To send marketing emails	Consent, or the "soft opt-in" under PECR for existing customers, with an easy way to opt out
To use analytics and marketing cookies	Consent (you can change your choice at any time)
To improve our website, products and services	Legitimate interests

5. Marketing

We will only send you marketing emails if you have opted in, or if you are an existing customer and we are promoting similar products, and you have not opted out. You can unsubscribe at any time using the link in any email, or by emailing admin@fluxtrading.co.uk. We will still send you service messages about your orders. We never sell your personal data.

6. Who we share your data with

We share your data only with organisations that help us run the store, and only as needed:

Shopify (our e-commerce platform and hosting);
payment providers (for example Shopify Payments, powered by Stripe, and wallet providers such as PayPal, Apple Pay and Google Pay, where offered);
couriers and delivery partners, to deliver your order;
email, customer-support, analytics and marketing providers;
professional advisers such as accountants and lawyers, and regulators or law enforcement where we are legally required to.

These providers may only use your data to provide services to us and must protect it. If our business is sold or merged, your data may be transferred to the new owner, who must continue to use it as described in this policy.

7. Transfers outside the UK

Some of our providers, including Shopify and payment providers, are based or process data outside the UK, for example in the United States or Canada. Where this happens, we make sure the transfer is protected by UK adequacy regulations or appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

8. How long we keep your data

Order and invoice records: 6 years, as required by tax and accounting law.
Account data: while your account is active, and for a reasonable period afterwards unless you ask us to delete it.
Customer service messages: up to 3 years after our last contact, in case of follow-up queries or disputes.
Marketing data: until you unsubscribe or ask us to stop.
Cookies: for the periods described in our Cookie Policy.

When we no longer need your data, we delete or anonymise it.

9. Cookies

We use cookies and similar technologies to make the site work, remember your basket, understand how the site is used, and, with your consent, for analytics and marketing. You can accept or decline non-essential cookies using the banner, and change your choice at any time. See our Cookie Policy for details.

10. Your rights

Under UK data protection law, you have the right to:

be informed about how we use your data (this policy);
access the personal data we hold about you;
correct data that is inaccurate or incomplete;
erase your data, in certain circumstances;
restrict how we use your data, in certain circumstances;
object to processing based on legitimate interests, and object at any time to direct marketing;
data portability (to receive your data in a commonly used format, in certain circumstances);
withdraw consent at any time, where we rely on consent, without affecting earlier processing;
not be subject to automated decisions that have legal or similarly significant effects. We do not make such decisions.

To use any of these rights, email admin@fluxtrading.co.uk. We may need to check your identity first. We will respond within one month, and we will not normally charge a fee.

11. How we protect your data

We use appropriate technical and organisational measures to protect your data, including secure, encrypted connections (HTTPS), access controls, and trusted providers. No online service can be completely secure, so please keep your account details private and tell us straight away if you think your account has been misused.

12. Children

Our website is not aimed at children, and we do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, please contact us and we will delete it.

13. Links to other websites

Our website may link to other websites. We are not responsible for their privacy practices, so please read their privacy notices.

14. Complaints

If you are unhappy with how we handle your data, please contact us first at admin@fluxtrading.co.uk and we will try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk, or by phone on 0303 123 1113.

15. Changes to this policy

We may update this policy from time to time, for example if the law or our services change. The latest version is always on this page, with the date it was last updated. If we make significant changes, we will let you know.

16. Contact us

Flux Trading Ltd (company number 17176395)
6 Delapre Court, London Road, Northampton, NN4 8AT, United Kingdom
Phone / WhatsApp: +44 7450 315250
Email: admin@fluxtrading.co.uk